Comments for Social Mallard | Marketing and social media by Kevin Briody

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Comment on Twitter Brand Pages Are All About Acquisition, Not Engagement by Kevin Briody

Kevin Briody — Thu, 15 Dec 2011 14:21:00 +0000

Hi Gabriele,
Agreed, this has long been Twitter’s next step towards becoming a more effective platform for brands. They are more unapologetic purists than Facebook – more about fostering communication than enabling big companies to do marketing – so it’s not all that shocking they took this long to do it. Should be interesting to see how companies adopt brand pages once they move out from the current private pilot.

Thanks for reading!

Comment on Twitter brand pages? The value is in the stream by Twitter brand pages? The value is in the stream | Social Mallard | Marketing and social media by Kevin Briody | Brand & Content Curation | Scoop.it

Wed, 14 Dec 2011 20:11:46 +0000

[...] Twitter brand pages? The value is in the stream | Social Mallard | Marketing and social media by Ke… [...]

Comment on Twitter Brand Pages Are All About Acquisition, Not Engagement by Gabriele Maidecchi

Gabriele Maidecchi — Wed, 14 Dec 2011 14:13:00 +0000

I agree this change was long needed. So far Twitter for brands has been just a wall of text to show to people visiting their page. Now, at least, we’re going more towards a proper point of presence like other social networks can offer. Call it natural evolution.

Comment on Social Media ROI Revisited: Series by Twitter Brand Pages Are All About Acquisition, Not Engagement | Social Mallard | Marketing and social media by Kevin Briody

Wed, 14 Dec 2011 11:15:57 +0000

[...] where the social spread of your ideas and content occurs, and where the ultimate ROI – measured however you prefer – will be [...]

Comment on Twitter brand pages? The value is in the stream by Twitter Brand Pages Are All About Acquisition, Not Engagement | Social Mallard | Marketing and social media by Kevin Briody

Wed, 14 Dec 2011 11:15:56 +0000

[...] the first-visit experience by a non-fan/follower the Twitter brand page itself has limited utility. The real value, as I stated a few months ago, is in the content stream. That’s where the engagement happens, where the social spread of your ideas and content [...]